Sonoma Canyon

Sonoma Canyon was Vitacost.com’s elevated specialty-food line, featuring olive oils, dipping sauces, mustards, jams, and pickles. Developed for customers with an appreciation for gourmet products, the brand drew inspiration from established names such as Stonewall Kitchen and Fischer & Wieser.

My role was to develop the brand’s logo and packaging system. Inspired by products found in New York City’s Italian markets and specialty food shops, I created a refined label design whose simplicity gave it an upscale feel. Metallic finishes were applied to the colored areas of each label, adding another layer of distinction.

Although the collection has been discontinued, the mockups below showcase the brand across its various product categories.