Flyers & Ad Campaigns

Vitacost Ad in
Hemispheres Magazine

For Vitacost.com’s advertisement in Hemispheres, the United Airlines inflight magazine, I set out to create a visual that would stand out and connect with travelers at a glance.

I collaborated with our photographer to shape the composition and plan the shot, then combined the final photography with custom graphics. The vibrant blue background creates an immediate visual impact, while layered gradients and texture give the piece a sense of warmth. Playful air-travel-inspired graphics bring energy to the top of the composition, while the essential information is presented clearly and simply at the bottom.

Blissed Out in Bali Yoga Retreat

Kim and Lauren, two yoga influencers, approached me to create a promotional poster for their Bali group retreat. Designed to inspire adventure and wellness, the poster was displayed across yoga studios, gyms, and fitness centers in South Florida.

Vitacost Ad in
Kroger’s LiveNaturally Magazine

After Vitacost.com joined Kroger, the brand began advertising in Kroger’s Live Naturally magazine.

Building on the visual direction of the earlier Hemispheres ad, I created a versatile campaign template designed to evolve throughout the year. Interchangeable product imagery and backgrounds made it possible to introduce new themes while preserving a cohesive and recognizable look.

Vitacost Aisle Blades
for King Soopers

As Kroger subsidiaries, Vitacost and King Soopers had a natural opportunity for cross-promotion. The campaign was designed to introduce King Soopers customers to Vitacost’s broader selection of health and wellness products.

The creative concept centered on letting the products tell the story. This product-forward approach led to a simple, uncluttered design with a clear and inviting message.

This printed insert was included in orders placed by first-time customers. The creative direction called for a bold, brand-forward design that clearly communicated the range of products and benefits Vitacost could offer.