Direct Mail Pieces
The direct-mail pieces below showcase my work across layout, design, and visual storytelling. Each was developed with the brand, campaign goals, and broader business strategy in mind. I partnered with copywriters throughout the process and art-directed the photographers responsible for the custom imagery.
Postcards and two-sided mailers have played a major role throughout my print-design career.
The challenge is creating something that stands out among everything else in the mailbox and remains memorable after the first glance. Each project is an opportunity to design a piece that customers want to keep, explore, and act on—whether that means purchasing a product or trying a featured recipe.
Postcards
Postcard Gallery
Take a look at other postcards I have made over the years.
Bifold Mailers
Bifold mailers provide additional space for more creative and engaging storytelling. The expanded format allows themes to be explored in greater depth through supporting content and lifestyle-driven product photography.
A removable, custom die-cut gift card adds a tactile finishing touch, turning the mailer into something that feels memorable and special.
Bifold Gallery
Take a look at other bifold mailers I have made over the years.
