Vitavibes Lifestyle Catalogue
From 2016 to 2018 Vitacost.com released a quarterly lifestyle catalogue that blended promotion, product marketing, lifestyle articles and recipes. The publication was mailed out to loyalty customers and a digital version lived on Vitacost.com.
I was the art director and graphic designer for this project.
Design and Art Direction
As the art director and graphic designer I worked with different team members across the Vitacost organization to develop the publication. These team members included merchandisers, photographers and copywriters.
Design
Each issue had a theme and my job as the graphic designer was to take the company goals and lifestyle content and combine it into a cohesively branded publication. Introducing personalized elements like graphics and textures added depth and personality.
Photography
I worked closely with Vitacost’s two in-house photographers throughout the project. After establishing the visual identity and developing the concepts for the spreads, I art-directed the photography to ensure the final images aligned with the creative vision.
Typography
I believe strong typography can reinforce a theme and shape the reader’s experience. Creating distinctive treatments for article and recipe titles allowed me to bring each concept to life and give it greater visual impact.
Favorite Spreads
A collection of standout spreads that reflects my approach to visual storytelling, design, and art direction.
