Glonaturals Essentials Collection

Glonaturals was a Vitacost.com bath, beauty, and personal-care brand offering several collections across the category. Its Essentials Collection featured natural and organic products, including soaps, shampoos, shower gels, and more. As the project’s graphic designer, I adapted the established Glonaturals identity to give this line extension a distinctly organic character.

To differentiate the collection, I introduced an earthy color palette featuring a rich brown background and a pastel robin’s-egg-blue display panel. I also enlarged a foreground element from the core Glonaturals line, reduced its opacity, and repurposed it as a subtle background texture. Its root-like appearance reinforces the collection’s natural and organic positioning.