Sport Certified Experience
Created for athletes and active consumers, Sport Certified was a specialized destination on Vitacost for performance-focused health and wellness products. The shop highlighted a broad selection of products including NSF Certified for Sport and Informed Sport SKUs, making trusted options easier to discover. The experience needed to feel specialized while remaining visually distinct from the rest of the Vitacost platform.
Styling
The Sport Certified digital experience was built around the brand identity I created and established. I collaborated with a UX/UI manager who developed the wireframes based on both the business objectives and the lifestyle positioning of the brand. The final experience brought together aspirational fitness content, featured certified athletic brands, and thoughtfully organized product collections for athletes of all types.
Hero Module
The hero module prominently introduces the Sport Certified name and clearly communicates what customers can expect to find on the page. Evergreen panels on either side feature imagery of different athletes and were designed to be easily updated throughout the year based on seasonal relevance or sponsorship needs.
Product Module
Below the fold, product modules divided the page into engaging sections as customers scrolled. These modules gave greater visibility to select products by pairing them with relevant lifestyle imagery. The example above connects a protein product with an athlete at the gym, helping customers associate the item with its intended use.
Blog Module
At the bottom of the page, three blog modules featured athlete-focused articles selected to engage the Sport Certified audience. The content manager chose the articles, and I curated the accompanying imagery.
Sponsorship Page
Over time, Vitacost established partnerships with a range of athletic organizations and events. While these collaborations were highlighted within the main Sport Certified experience, a dedicated sponsorship page brought information about all of the brand’s partners together in one place.