Sport Certified Partnership Marketing
Vitacost formed partnerships with athletic associations, sports teams, and fitness-focused events. These collaborations included digital marketing and event assets that promoted Sport Certified in settings ranging from professional sporting events to industry conventions. The deliverables varied by venue, from LED ticker displays at games to immersive, full-scale LED wall experiences at larger events.
United Soccer League (USL)
Stadium LEDs and TV Promotion
One of Sport Certified’s largest partnerships was with the USL. The collaboration created an opportunity to develop LED ticker advertising for matches, along with broadcast assets that included logo treatments and a promotional banner displayed at the bottom of the screen during games.
As the graphic designer and art director, I created the static layouts for the LED displays and worked with the animator to translate them into motion graphics. The goal was to clearly introduce Sport Certified, communicate its offerings, and capture the energy of the brand. For the broadcast banner, I collaborated with the photographer to stage an in-house soccer-themed image and combined it with branded graphics.
Professional Fighters League (PFL) Event LEDs
Another major partnership opportunity came through working with the PFL. The objective was to create a dynamic visual backdrop for fighter introductions during the event. I developed the initial static mockups and then collaborated with the team’s animator to translate the designs into motion graphics. The creative remained rooted in the Sport Certified identity while introducing an electrifying energy that matched the intensity of professional fighting.