Sport Certified Branding
Created for performance-focused customers, Sport Certified offered athletes a specialized destination for carefully selected supplements. I shaped the brand from the ground up, developing its visual identity and leading the creative direction and design of its marketing campaigns.
Logo
I designed the logo with an athletic aesthetic and a sense of kinetic energy, immediately communicating that Sport Certified was a performance-focused brand.
Alternate Orientations
The lockup on the left provides a vertical configuration for placements requiring that orientation. The version on the right serves as an alternate logo, incorporating the Vitacost name when a stronger connection to the parent brand was needed.
Style Guide
I created a style guide to help other team members apply the Sport Certified identity consistently across future projects. The three pages below define the brand’s core visual elements and standards.
Alternate Brand Proposals
I explored multiple visual directions for the brand, combining varied logo concepts with complementary graphic elements. Each approach interpreted athleticism differently, allowing the identity to resonate with a wide range of athletes and active consumers.
Experience Page
A dedicated shop page that I designed. You can learn more about it here.
Event Marketing
I also developed a wide range of marketing materials for Vitacost’s event presence. A more comprehensive, curated selection of those assets can be viewed here.
