Vitacost
Motivation Mondays

During my first year at Vitacost, I contributed to a social campaign designed to connect with followers through lifestyle-focused content. The direction was to create motivational, poster-style posts that paired engaging imagery with thoughtful quotes. Because Vitacost had not yet established dedicated social media branding in 2014, I was given considerable creative freedom.

I gave each post its own personality by intentionally connecting the tone and subject of the imagery with the accompanying quote. Although every design had a distinct style, the series remained cohesive and delivered something fresh yet familiar to followers each Monday.