Vitacost Brand Breakfast Bars
These mockups were presented to the Vitacost.com product-development team as part of an initiative to create a healthier breakfast bar.
My approach blended the warmth of a familiar breakfast with the energy and functionality of protein-bar packaging. A home-inspired palette makes the product feel approachable, while icons and ingredient-focused photography highlight its nutritional benefits and flavors.
The line was ultimately not produced, but the mockups below bring the proposed concept and packaging system to life.
Additional Mocks
Take a look at the three different versions I presented for this style I created.
